Let’s start with one hour of focus

Tried FOCUS-ROI? Curious but cautious?

FOCUS-ROI is free — no forms, no signups. Use it anytime. And when you want to go further? We’re here — not to advise, but to collaborate.

Let’s have a real conversation — grounded, honest, and useful.

Whether your team is stuck, scaling, or just starting, we’ll help you find what works. One hour is all it takes.

We help you make one hard decision — without a slide, strategy doc, or sales pitch in sight.

We Collaborate the way we work — with FOCUS-ROI

We don’t just talk about collaboration — we live it.
Across time zones, cultures, and teams, we use FOCUS-ROI ourselves to:

• Explore bold ideas
• Clarify what matters
• Shape next steps
• Validate through real use
• Execute in small, human steps

That’s how we’ll work with you, too.
Local or global, small team or large org — we co-create using the mindset we share.

Feeling stuck?

You don’t need to be “ready.” Just curious.

We’re here when:

• Priorities are unclear
• Conversations go in circles
• Good ideas stall
• Strategy feels… distant

FOCUS-ROI fits around you — not the other way around.

Who we are

We’re a team of thinkers and builders —
philosophers, CTOs, innovation experts, and software engineers — with a network that spans startups, academia, and real-world systems.

We’ve led teams, built platforms, mentored leaders, and shaped strategy — always grounded in practice.

Meet the co-creators of FOCUS-ROI:

We’re not a firm — we’re people you’ll actually work with.

André Sjørup Anker Value pilot with a human-centered edge. Background in philosophy, mentoring, and HR. Swimmer, runner, and singer. Co-creator of FOCUS-ROI.

Alfa Sverdrup Sommersol Fractional CTO with global startup roots. Educated as a sound engineer. 20+ years of Taiji experience. Co-creator of FOCUS-ROI.

Alex Crookes CTO, developer, and systems architect. Turns complexity into clarity — in code and collaboration. Loves electric guitars.

Alfred Birkegaard Philosopher, innovation lead, and collaboration connector. Also a photographer — always seeking new perspectives.

We’ve worked inside orgs like yours — so we don’t guess.

We’ve helped teams go from indecision to execution — in days, not weeks.

Common questions

• “Can you guide us?”
  Yes. We can facilitate, coach, or co-pilot. Your team leads — we support.

• “Can you help us adapt it?”
  Absolutely. We tailor it to your people, pace, and context.

• “Can you support us locally?”
  Yes — we’re in Oslo, Copenhagen, Toronto, and Milan, and we meet you where you are.

• “We’ve built something — can we share it?”
  Please do. We’ll help it travel if it helps others.

• “Can you help us find partners?”
  Yes. We connect people, ideas, and opportunities.

Why reach out to us?

Because clarity beats chaos.
Because decisions shouldn’t take two weeks of meetings.
Because this might be the simplest alignment tool you haven’t tried yet.

We help teams:

• Cut through noise
• Focus on people, not process
• Align around values
• Act on what matters most

We don’t sell software.
We don’t push frameworks.
We help teams move forward — with focus.

We’ve supported teams in tension, transition, and even burnout — gently.

Where we work

Based in Oslo, Toronto, Milan, and Copenhagen — and working globally.
We speak English, Norwegian, Danish, Italian… and plain human.

Let’s talk

Every team hits a moment where clarity could change everything.
It starts with one sticky note — and one honest conversation.

• Email us: hello@focus-roi.com
• Prefer async? Send a voice note or your story — we’ll reply with real thoughts.

“We didn’t just get clarity — we got acceleration. Four months instead of twelve.”
Let’s see what your team clears next.

What people say about the team

“Alfa sees opportunity where others see constraint. He helped us drive change, deliver faster, and build stronger teams — all with limited resources.” Michael McHale, CFO, EatSleepRIDE

"Working with Alfa was a game-changer. He helped us shape our digital product, guided strategy, and brought cCHALLENGE to life — in Norway and beyond.” Leonie Goodwin, Sustainability Advisor, cCHANGE

"Alfa sees both the business need and the tech solution — and makes it work. I’d gladly join his team again.” Maksym Dolgykh, DevOps Technical Lead, SoftServe

“Relentless, creative, and leads by example. Alfa is one of the most inspirational managers I’ve worked with.” Venkatakrishnan Ganesh, Founder, LivePinch

“Alfa has the best industry understanding to guide startups from concept to market-ready product. A great mentor with exceptional problem-solving skills.” *Sandeep Nyamati, CTO, VOIZ

“André has a clear, compelling way of communicating. He connects philosophy, personal experience, and deep knowledge in a way that keeps people truly engaged. Passion and preparation shine through.” Henrik C.J. Lindhjem, NAV Advisor

“Alfred blends philosophy, entrepreneurship, and creativity with a real drive to create a more socially just and sustainable world. Together we created some of the most interesting ideas I’ve worked on.” Jasper Steinhausen, Founder @ Business with Impact

“Alfred spots connections others miss. He sees people’s strengths, builds trust fast, and thrives in complexity — whether it's online systems or stakeholder-heavy projects.” Jeppe Lajer, HR Partner & Strategic Facilitator

“Alex is a one-in-ten-million kind of leader. He combines deep technical knowledge with vision, common sense, and charisma. I’d work with him again in a heartbeat.”
Aran Hamilton, Co-Founder, Vantage

“Alex saved me from corporate hell. He saw opportunities early, built teams, and got results — all with guts, charm, and clarity.”
Kenley Sun, Engineering Manager, Apple

“He’s a rare blend of creative, strategic, and technical. He doesn’t just dream big — he delivers.”
David Alleyne, Senior Manager, Porsche Canada

“Alex built Sharp Robot into a mobile leader and led high-performance teams through big transitions. He bridges tech and business with ease.”
Sutha Kamal, Entrepreneur & Technologist

“Visionary and hands-on. From advising startups to leading teams across continents, Alex gets it done — and makes it look easy.”
Mark Grindeland, Managing Partner, Profit Point Partners

Final note

Let’s make space for one honest hour.
You don’t need permission to find clarity — just a starting point.

Try us once. If it helps — great. If not — no worries.

No commitment. Just one hour, one conversation — and your next step might be clearer than you think.

It’s not for everyone. But if you’re still thinking about it — maybe it’s for you.