A founder shared their struggle in r/startups:
“I’ve been building for months, but I’m not sure anyone wants what I’ve made.”
It resonated deeply. Because building feels like progress, but without direction, it’s just motion.
The hidden costs of overbuilding
“You’re not iterating — you’re hiding.”
Endless tweaks can be a way to avoid the discomfort of real feedback. “More features ≠ more value.”
Each addition can dilute your core offering and confuse users. “No users, no business.”
Without engagement, even the most polished product is irrelevant. “Perfection is the enemy of launch.”
Waiting for 'perfect' delays learning and growth. “Your roadmap needs a compass.”
Building without a clear goal leads to a product that serves no one.
Endless tweaks can be a way to avoid the discomfort of real feedback. “More features ≠ more value.”
Each addition can dilute your core offering and confuse users. “No users, no business.”
Without engagement, even the most polished product is irrelevant. “Perfection is the enemy of launch.”
Waiting for 'perfect' delays learning and growth. “Your roadmap needs a compass.”
Building without a clear goal leads to a product that serves no one.
It’s not about building less — it’s about building smart
The solution isn’t to stop building. It’s to build with purpose.
FOCUS-ROI helps you:
- Define clear objectives before you start coding
- Validate ideas with real user feedback early
- Prioritise features that align with your value proposition
Because every line of code should serve a goal.
Try the quick guide OR Download the free Quick Guide (PDF)
Don’t let building become a barrier.
Let FOCUS-ROI guide your efforts towards meaningful progress.
Remember: Building is only valuable when it brings you closer to your users.