In r/startups, one founder laid it bare:
“Pivoting 5 times a month is NOT pivoting — it’s just chasing shiny objects.”
It hit a nerve. Because this isn’t just about tactics.
It’s about focus — and when it silently slips away.
When agility goes off the rails
“You’re not learning — you’re dodging.”
Rapid pivots can feel productive, but often hide discomfort with hard truths. “It’s not clarity, it’s compulsion.”
Big shifts feel like action — even when they’re just distraction. “No ‘why’ = no direction.”
Without a shared purpose, every new idea feels equally urgent. “The shiny object tax is real.”
Each pivot burns time, energy, and trust. “Even your team feels dizzy.”
When the strategy changes weekly, alignment never has a chance.
Rapid pivots can feel productive, but often hide discomfort with hard truths. “It’s not clarity, it’s compulsion.”
Big shifts feel like action — even when they’re just distraction. “No ‘why’ = no direction.”
Without a shared purpose, every new idea feels equally urgent. “The shiny object tax is real.”
Each pivot burns time, energy, and trust. “Even your team feels dizzy.”
When the strategy changes weekly, alignment never has a chance.
What this really is: a framing problem
When founders lack:
- A clear “why”
- A shared language of progress
- A framework for deciding what not to do
…they end up spinning instead of moving.
What changes that?
The fix isn’t “pivot less.”
It’s pivot with purpose.
FOCUS-ROI helps you:
- Frame decisions with intent
- Stay aligned on outcomes
- Filter ideas through strategy, not stress
Because momentum is only good when it goes somewhere.
Try the quick guide OR Download the free Quick Guide (PDF)
Focus is a choice.
FOCUS-ROI helps you make it.
If your product keeps changing, it’s worth asking:
Has your framing changed — or just your faith in it?